Visuals in social media are extremely important, as you well know, unfortunately the sizes of images seem to change constantly. In addition, each social media platform has its own dimensions for images, and if your posts are not tailored to them they may appear distorted or impossible to view.
To help you out, here’s our complete guide to image sizes for the major social media platforms for 2023.
This platform supports both horizontally and vertically oriented images. Instagram also continues to accept square images, as it has since launch.
Having this variety of options makes it a little more difficult to get image sizes right, so here are some useful tips:
- Profile images: 320×320 pixels. Even though the dimensions are in square format, the images are displayed in a circular shape, so make sure the elements are centered
- Images from the posts:
– horizontal images: 1080×566 pixels
– portrait images: 1080×1350 pixels
– square images: 1080×1080 pixels
- Thumbnail images: recommended width is 1080 pixels
- Carousel images:
– horizontal images: 1080×566 pixels
– portrait images: 1080×1350 pixels
– square images: 1080×1080
- The images in the ads:
– horizontal images: 1080×566 pixels
– square images: 1080×1080
Tweets that include images are three times more likely to be liked or reposted so choosing the right images is very important.
Here’s what you need to know about image sizes on this platform:
- Profile images: 400×400 pixels
- Images in posts: 1600×900 pixels (recommended size), minimum size: 600×335 pixels
This platform is constantly updating its design and image sizes, so the best strategy to make sure you protect your visual content is to always upload the best quality images and always respect the recommended sizes, here’s what they are:
- Profile image: 170×170 pixels on desktop, which will display as 128×128 on smartphone
- Cover image: 851×851 pixels, on desktop 820×312 pixels, on smartphone 640×640 pixels, minimum size 400×150 pixels
- Images in posts: Facebook automatically resizes and formats images when they are uploaded to the timeline so that they are 500 pixels wide. To avoid a pixelated image or a long loading time follow the recommended size of 1200×630 pixels
- Images for advertisements: at least 1080×1080 pixels
- Profile image: 400×400 pixels or larger
- Images for company pages:
– logo: 300×300 pixels
– cover image: 1128×191 pixels
Like Instagram, the profile picture is displayed in a round frame, so keep in mind the framing. It also avoids uploading a portrait photo for the cover photo.
- Profile picture: 165×165 pixels
- Cover image: 800×450 pixels
- Image for pins: 1000×1000 pixels
- Image for story pins: 1080×1920 pixels
- Images for ads: 1000×1500 pixels
YouTube
- Profile image: 800×800 pixels. Make sure the image is centered and of very good quality
- YouTube banner: 2048×1152 pixels
- Video clips: 1280×720 pixels
TikTok
- Profile image: 20×20 pixels (minimum size), although this is a small size, make sure it is a quality image so as not to risk distortion in the future