When it comes to creating a logo, the choice of colours is just as important as the rest of the elements that make up the logo.
Colour psychology plays a key role in the choice of colours in any graphic design, and therefore also in the creation of a logo. Colour psychology refers to the emotions and moods that certain colours, or combinations of colours, evoke in the viewer and helps us to choose colours so that they convey the message we want them to.
We know you may feel confused, especially if you’re a designer just starting out, when it comes to colours and especially colour combinations, so we’ll help you learn how to choose a colour scheme by giving you some examples of colour combinations to draw inspiration from.
1. Purple and yellow
These are two saturated colours that instantly inspire energy and vitality. The two colours are opposite each other on the colour wheel, which means they are two complementary colours and work well together chromatically.
Both colours are positive and strong, so they are suitable for logos that are about sport, movement and beauty.
2. Pink and blue
Although these two colours have often been associated with gender identity, this is an outdated view that no longer works today. But what remains true is that these two colours complement each other and convey a message of confidence, seriousness, but also warmth and closeness.
3. Orange and pink
These are two warm and cheerful shades, close together on the colour wheel. They are two colours that, from the point of view of colour psychology, inspire warmth, closeness and love, tenderness.
4. Blue and yellow
From a psychological point of view, people tend to associate blue with confidence and calm, and yellow with happiness and cheerfulness, so it is a combination that can be used successfully in logos for companies that want to inspire confidence and security, but also cheerfulness, closeness, joy.
5. Black and white
This colour combination is classic and timeless. Many people tend to avoid this combination as too simple, perhaps even banal, but the truth is that black and white logos are often more eye-catching than coloured ones, plus it’s a combination that inspires elegance and sophistication.
6. Red and white
The combination of these colours results in pink, but when the two are juxtaposed, they create a pleasing result to the eye. As we know from the Romanian tradition, from the string of the marzipan, white and red symbolize vitality and purity, it is also a combination that attracts strong attention.
7. Pale green and light brown
This is a delicate and elegant combination that inspires peace and calm. Such a colour combination is very suitable for wellness and organic companies.
8. Dark green and beige
The two colours remind you of nature and the earth. Although this combination may seem very similar to the previous one, the feelings we associate with it are totally different. Since they are two colours that we naturally find in nature, they inspire growth, prosperity, renewal.
9. Bright green and orange
These two vibrant colours energise and cheer. The green continues to remind us of nature, but with its strong hue and association with orange, it takes on a more playful note.
10. Red and pink
Although it has long been considered an unfortunate combination because of the closeness of these two colours, they can work very well together, but it is important to adjust the shades so that the combination is harmonious.
11. Neon green and black
As you probably know, neon shades are very current, both in fashion and in other areas such as graphic design. A neon colour, such as green, conveys vitality and vibrancy, and pairing it with black attracts the viewer’s attention.
12. Mint green and bright pink
Green and pink are complementary colours, so they go together in almost any shade, saturation or brightness. These two shades in particular inspire freshness and remind us of something delicious and fresh like a slice of watermelon.
Yellow and green
These two colours work very well together and inspire cheerfulness and youthfulness, so they are suitable, for example, for refreshments, tourism or fitness.
14. Brown and white
Brown is an earthy, organic colour that inspires reliability, comfort and even liveliness. This colour combination is often found in the fields: agricultural, construction and even legal.
15. Black and yellow
Yellow is associated with happiness, warmth, positivity and brightness, and the association with black makes it a visually powerful combination.
16. Orange and red
These colours inspire vitality, energy, power, even aggression, so they are well suited to a brand that wants to convey a message of power, action and confidence.
17. Red and brown
A vibrant red, paired with earthy tones of brown, inspires strength, but also tradition, authenticity and confidence.
18. Red, yellow and green
These three dominant colours seem hard to combine, but they work well together because green sends us back to nature and its calmness is balanced by the vitality of red and the brightness of yellow, resulting in a colour that is both powerful and pleasant.
19. Orange, red and lime green
Orange and red are strong and bright colours, and lime green is refined and soft, ensuring the harmonious look of this combination.
20. Purple, gold and red
Purple brings to mind wisdom, luxury and refinement, gold also inspires wealth and luxury, and red is vibrant and powerful.